In today’s technological era, research is a resource one naturally
turns to when they begin to have
health problems. Following a cancer diagnosis, research on the internet
turns more specific: those recently diagnosed might look for success stories
to which they can relate, stories that involve people similar to themselves
and how they beat cancer. Such research often leads to official hospital
and clinic websites which feature a plethora of patient testimony videos
Why should CMN be any different?
Why look to CMN as a competitive cancer treatment center, one that you
can put your trust and life into, when there is less of an emphasis on
featuring such positive, heart-warming success stories?
First, CMN has never solicited patients for success stories. We will never
ask for public patient testimonies; rather, we believe in receiving, retaining,
and implementing patient- driven feedback directly into the treatments
and systems we currently have in place. Our reasoning for this can be
traced back to the Hippocratic Oath, a code of ethics to which we hold
our doctors to.
As per the Hippocratic Oath, doctors have the responsibility to keep private
the health of another patient - in person, through written communication,
as well as on the worldwide web. A patient may want to have their story
featured on an official website, because they want to share what worked
for them and how they overcame their diagnosis. However, each patient
is unique; what worked for someone may not work for another, and treatment
plans should be discussed exclusively between a patient and their doctor.
A doctor’s job is to treat their patients in the safest, most plausible
manner as it pertains to their individual case. Testimonies are extraneous
to a doctor’s job; rather, they must protect the confidentiality
that all patients are entitled to.
Patient testimonies are a snapshot of time; those most prevalent on the
internet are written features or video interviews; rarely are they updated.
This is antithetical to the life of someone who has been diagnosed, because,
as many will tell you, the doctor’s checkups do not stop once treatment
ends, or when your patient testimony is submitted and posted online. A
patient has no idea what the future holds for them once they check out
of the hospital, and it is highly unlikely that they will have the opportunity
to revisit, revise, or update their patient testimony at any point after
it has been published.
Some people may come to the conclusion that if CMN has no testimonies then
perhaps there has been no success to share with the world in the last
30 years. Technology has greatly changed the medical field- both in treatment
innovations as well as the ways in which we choose our doctors or even
medicines. We rely on online reviews because they are helpful; if they
have the ability to lead us to an amazing restaurant, why shouldn’t
we look to the same type of resources when choosing something as life-changing
as health care? Patient testimonies are much more congruent to commercials
than they are unfiltered Yelp reviews. They are edited and manufactured
to appeal to our senses – there is warmth, comfort, and joy that
fills the screen. This type of marketing suggests security, a reason to
trust in that hospital or clinic’s treatment program but, unfortunately,
this is not an accurate or conspicuous representation of all of their
patients, and they have not succeeded with everyone. It is important to
step back and consider why the testimony is on the page, or who initiated it.
CMN believes transparency is key in building an all-encompassing doctor-
patient relationship, which CMN promises and holds as a high priority.
CMN welcomes feedback constantly, and we want to build the best environment
for our patients to heal and thrive. As such, we may feature this feedback
on our website. However, we will never ask patients to be filmed or documented
regarding their own personal healing experience, medical history, or any
other personal anecdotes or private information. CMN does not emphasize
or push for testimonies because of our work ethic, the very roots and
core values of which we will not compromise. It is a standard and code
of ethics we emphasize and practice daily.